by Tanya R. | Jul 12, 2021 | Coastal News, Trademark News, Trademark Registration
Licensing Trademark Rights in Canada What is a trademark license? A trademark license is an agreement in which a trademark owner (the “licensor”) permits someone else (“the “licensee”) to use the licensor’s trademark in connection with specific goods or services. ...
by Tanya R. | Jul 12, 2021 | Coastal News, Trademark Registration
Maintaining Your Trademark Rights in Canada It is essential that your trademark is used as registered. If your mark deviates from the version that you registered, you may not be fully protected and your registration may be vulnerable to cancellation for non-use. ...
by Tanya R. | Oct 23, 2013 | Trademark Registration, Trademark Strategy
Successful businesses evolve to meet the changing needs of their customers. This can take the form of new and innovative product and service offerings. It can also involve new or updated names, logos and slogans. Too often, businesses neglect the need to shore up...
by Tanya R. | Oct 23, 2013 | Contributor Articles
You probably invest a lot of money protecting your brand, because it’s a point of differentiation between you and your competition. But what happens when the category you exist in starts to change around you? And while the brand loyalty you’ve built among your users...
by Tanya R. | Oct 23, 2013 | Trademark Case Studies, Trademark Registration
In Part 1 of our ongoing series on Proper Trademark Usage, we discussed the use of trademark symbols. Part 2 of our series discusses a number of reasons why trademarks should be used consistently and as registered: 1. To maintain brand identity A trademark is a...
