our trademark agency

Coastal Intellectual Property Lawyer

about coastal

At Coastal Trademark Services, we help our clients protect their most important business assets, their trademarks.

For over 25 years Coastal Trademark Services has been earning the trust and respect of some of North America’s leading companies in industries such as manufacturing, pharmaceuticals, and technology, as well as service sector businesses involved in graphic design, accounting, and law.

As a boutique agency, our trademark agents and network of intellectual property lawyers provide you a personalized, efficient, and cost-effective approach to service, while providing the same expertise as larger legal firms.

Our team of trademark agents will respond to your requests quickly and work closely with you to ensure we truly understand the direction your company is headed. We are committed to providing you with pro-active recommendations and solutions for your intellectual property strategies and trademark needs.

our history

In 1982, Coastal Trademark Services was founded by Ronald Riches and since then it has grown steadily on the basis of its exceptional service and expertise in the field of trademarks.

Ron came by his dedication to intellectual property law honestly. His grandfather, Charles Riches, played an important part in the development of the patent profession in Canada. In 1887, he founded one of the first patent firms in what was then the recently formed, Dominion of Canada. Among his most distinguished clients were Doctors Banting and Best, discoverers of insulin. On Charles Riches’ advice, the process was patented worldwide.

In 1931, Charles’ son George joined the practice. After Charles’s passing, George Riches continued the firm—initially with his brother, for a while alone, and ultimately in partnership with his son, Ron Riches.

Ron worked with his father at their Toronto law firm for many years before leaving patent and trademark law to move his family to the west coast of Canada. Ron’s sabbatical from intellectual property law continued for about a year, before his wife reminded him that they had four children to feed.

Like his grandfather before him, Ron became a pioneer in the world of intellectual property, founding a boutique trademark agency that focused its practice solely on the prosecution and maintenance of trademarks worldwide.

Tanya Reitzel, current owner of Coastal Trademark Services, continues to grow the company while maintaining the foundation of exceptional service and expertise in the field of trademarks. Tanya’s passion for trademarks and dedication to high quality service are among the many reasons that Ron and his family chose her to continue his legacy.